The book we recommend you this month is a disruptive innovation classic written by Clayton M. Christensen, one of the world’s top management thinker. It is called The Innovator’s dilemma. When new technologies cause great firms to fail, and it was named one of 100 Leadership & Success Books to Read in a Lifetime by Amazon Editors A Wall Street Journal and Businessweek bestseller.
The author describes this book as the result of his research about why great companies experience loss of market shares even when they still adopting and following good practices. In Clayton’s own word, The Innovator’s dilemma “it’s not about the failure of simply any company, but of good companies—the kinds that many managers have admired and tried to emulate, the companies known for their abilities to innovate and execute […] It is about well-managed companies that have their competitive antennae up, listen astutely to their customers, invest aggressively in new technologies, and yet still lose market dominance.”
The reason why? Disruptive new technologies that mandate radical changes in production and market research but are not able to find a place in the market. This situation provokes that big companies offers a late solution to obtain benefits while small organizations lead change.